Bob Marley’s family collaborated with cannabis company Jeeter for a one-of-a-kind weed line honoring the late reggae musician’s impact.
On Thursday, consumers in Arizona, California and Michigan can purchase their own limited edition Jeeter x Bob Marley “One Love” Unity Joint.
The joint comes enclosed in a signature guitar case that features a gold embossing of Marley’s image. When opened, it reveals a classic double-twisted hand-rolled joint, which the “Sun Is Shining” singer was best known for smoking.
Jeeter and Marley’s “One Love” contains 4.2 grams of premium cannabis flower rolled into a ceramic tip.
A month prior to the release, former NBA star Dwyane Wade, 42, welcomed Marley’s family at the “High Dining” event to honor him 43 years after he died from acral lentiginous melanoma at a private estate in West Hollywood, Calif.
Along with Wade’s partner Jeeter, the No. 1 pre-roll cannabis brand in the US, the three-time NBA champ’s event was a star-studded celebration of cannabis enthusiasts and friends.
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Guests — who included Wade’s wife, Gabrielle Union, Zac Levi, Jay Ellis, Jeff Ross, Seth Green, Trevor Wallace, Karrueche, Nazanin Mandi, Freddie Prinze Jr. and many more — were treated to special performances by Busta Rhymes and Bob’s grandson Skip Marley.
Skip, 27, performed several of his grandfather’s classic songs, including “Jamming,” “Buffalo Soldier” and “One Love.”
During his set, an epic drone show spelled out “One Love” in the air.
Attendees were gifted with a one-of-a-kind Jeeter x Marley One Love collector’s edition, encased in an embossed guitar case. The ”One Love” collab will be available for fans to purchase this Thursday.
“Jeeter’s work in the cannabis space has been incredible. Cannabis culture and the Marley movement go hand in hand. Jeeter’s deep dive into Jamaican culture has been a joy to witness, and the results speak for themselves,” said Bob’s daughter Cedella Marley.
Jeeter’s collaboration with the music legend’s family is seeking to help educate the public on Bob’s influence in the societal acceptance of cannabis use as an alternative medicine.
“We’re thrilled to do a collab with the iconic music legend Bob Marley. To make this collaboration genuine, we went to Jamaica to connect with the culture he loved,” Jeeter co-founders Lukasz Tracz and Sebastian Solano said in a joint statement.
“This is all about celebrating Marley’s legacy in a real and respectful way.”