Travis Kelce is ushering in a new era.
The three-time Super Bowl champion and Kansas City Chiefs tight end, 34, was seen getting a haircut and beard trim in a new video posted by celebrity barber Vince Garcia on Sunday.
Taking to Instagram, Garcia shared a Reel of himself cleaning up Kelce’s look.
“My brother @killatrav pulled up last week to get that fresh cut after winning his 3rd Super Bowl!” he wrote in the caption. “After growing out the beard for 2mo it was time to cut it back down! Congrats once again fam, well deserved my G!”
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The NFL pro famously opted to not touch his beard before taking to the field on Feb. 11, calling the rugged look an “an ode to just like, the ups and downs of the season” on his “New Heights” podcast and claiming to “feel the power of it” prior to playing the San Francisco 49ers.
However, by the time the 34-year-old arrived in Sydney to support his girlfriend, Taylor Swift, during the Australian leg of her Eras Tour, his bushy, game-winning beard was gone.
In the clip shared by Garcia, Kelce could be heard making comments shortly after the electric razor met his face.
“Oh yeah, just got colder in here, man,” he joked as the stylist began shaving.
The football player then went on to reveal why he chose to get a trim.
“Man, just a new chapter, I guess, man,” he said the camera zoomed in on chunks of hair piling up in his lap. “Finished the old one. Had to get it off my face, clean it up, stop looking like a Neanderthal.”
At the end of his appointment, Kelce examined his new look in the mirror before playfully adding, “I haven’t seen this guy in years.”
While the fresh look certainly made a statement, it’s not the first time the “Catching Kelce” reality star’s hair has been the center of attention.
Earlier this year, the athlete fired back at a New York Times article that labeled his buzzcut fade the “Travis Kelce haircut,” crediting him for the hairstyle’s increase in popularity.
“Can you guys stop telling people I invented the fade?” Kelce asked on his podcast, addressing the story. “I didn’t. I walked in the barber shop one day, didn’t even know what I was getting. I didn’t invent the fade.”