She’s blowing up the hair industry.
Blake Lively announced she is launching her own haircare line, Blake Brown Beauty, on August 4 in a new Instagram post Wednesday, and she told Vogue the surprising secret behind her incredible hair — and what will set her beauty brand apart.
Not only did the “Gossip Girl” alum, 36, reveal that she doesn’t use conditioner, she said that no one in Hollywood does, either.
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“I don’t know anyone who uses conditioner in my industry,” Lively — whose real name is Blake Ellender Brown — shared with the magazine.
The Betty Buzz founder continued by explaining that her shiny, bouncy hair was achievable to anyone by simply switching up their products, and that her line will include a special regimen of shampoos and hair masks.
“It’s not that people in the entertainment industry are gifted with better hair,” she said. “We’re using a different hair system than the process promoted to the mass market.”
Instead of following up shampoo with traditional conditioner, Blake Brown Beauty users will wash, then apply a hair mask, swapping the hydrating system for a strengthening duo on the next shower.
