Page Six may be compensated and/or receive an affiliate commission if you buy through our links.
Red lips and Taylor Swift just go together — but they almost didn’t.
During an appearance on “Today” Tuesday, celebrity makeup artist Gucci Westman explained how the singer’s signature beauty look came to be.
Westman, 52, told hosts Hoda Kotb and Jenna Bush Hager that she was doing Swift’s makeup for the April 2009 Allure cover when she realized she “hadn’t seen her in a red lip before.”
Explore More
Taylor Swift, Travis Kelce go ‘clubbing’ with her parents in cringey video from Super Bowl 2024 afterparty
Taylor Swift’s parents spotted mingling with Travis Kelce’s dad Ed in private suite before Chiefs game
Taylor Swift’s parents skip Chiefs vs. Eagles game as singer remains in Brazil for rescheduled Eras Tour concert
Although Westman “really wanted to do a red lip” on Swift, the celebrity makeup artist had to get the seal of approval from the “Anti-Hero” singer’s mom, Andrea Swift, beforehand.
“Her mom — if I’m allowed to say this — was like, ‘Well, Taylor doesn’t wear red,'” Westman recalled.
After a bit of begging, the matriarch agreed to let her then-19-year-old try the bold new hue.
“And the rest is history!” Hager said, to which Westman replied, “Look at her now!”
Although the beauty guru — who has worked with Jennifer Aniston, Gwyneth Paltrow and more — didn’t say exactly which shade she used on the pop star, she revealed in 2021 that she let Swift keep the secret product.
“Taylor’s first ‘red’
