Bella Hadid’s jumping into a new biz.
Everyone from Beyoncé to Brad Pitt is starting a beauty brand these days, and the supermodel is no different, announcing last week that she has a wellness line, Orebella, which will launch on May 2.
The 27-year-old catwalk star posted a teaser Reel on Thursday to announce the venture captioned, “Ôrəbella founded by Bella Khair Hadid. Reveal your alchemy on 5/02. link in bio to get on the list & get an exclusive gift at launch.”
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Although the video — which showed a closeup of her eye and a series of space-themed images — was vague as to what Orebella will actually sell, a 2022 trademark application reveals the line seems to be focused on scented products.
The application includes filings for “scented lotions and oils for body and face” as well as hair care products, candles, fragrances, incense and “plug-in diffusers for aromatic oils.”
Earlier this month, Hadid posted an equally vague series of photos of herself at the Ulta Beauty headquarters, and the caption-free pics caused many fans to wonder if she had something up her sleeve.
“what does this mean!!!! the audience neeeeeds to know!!!!” one Instagram user posted at the time.
Orebella’s launch comes along with some other beauty news for the model, who has parted ways with Charlotte Tilbury less than a year after signing a deal with the celeb-fave cosmetics brand, per ET.
Along with her upcoming line, Hadid already co-owns Kin Euphorics, a non-alcoholic drink brand that offers beverages such as a 12-pack of sparkling botanical concoctions ($55).
And although she took a modeling break in 2023 to focus on getting healthy amid her battle with Lyme disease, it seems she’s been having a fabulous start to 2024, posing for the cover of Perfect magazine in January and hard-launching a new relationship, too.
Earlier in February, she posted some pics from her 27th birthday party in October, including ones of herself getting cozy with her cowboy beau, Adan Banuelos.
