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Carmen Electra channels MTV VJ days in sexy early aughts-inspired ad campaign

  2024-03-20 pagesixKristin Contino16520
Introduction

Spring break forever. Carmen Electra, 51, looks hotter than ever in a new campaign for fashion brand I Am Gia, and her s

Carmen Electra channels MTV VJ days in sexy early aughts-inspired ad campaign

Spring break forever.

Carmen Electra, 51, looks hotter than ever in a new campaign for fashion brand I Am Gia, and her sultry ads bring back memories of her MTV era.

The former “Baywatch” star rocks a series of plunging tops, miniskirts and sultry dresses for the retailer’s Platinum Collection, which dropped Sunday.

In one series of pics, Electra looks reminiscent of her MTV spring break VJ days as she holds a mic and stands on an outdoor stage while wearing a pink mesh halter top ($60) with matching shorts ($50) and lace-up boots.

She channeled her early aughts days further with frosty pink lipstick, long nails with a French manicure design and oversized, rimless sunglasses.

Electra also turns up the heat in a plunging black jumpsuit ($110) in another photo while posing on a bar, changing into a pair of skintight jeans and a bikini top in another snap.

Carmen Electra
Electra showed off a sexy black catsuit in one pic. I Am Gia
Carmen Electra
A series of her famous magazine covers decorated the wall behind the star. I Am Gia
Carmen Electra
Carmen Electra was an MTV fave in the late 1990s and early 2000s. Getty Images

The “Scary Movie” actress rocks a strapless black maxi dress ($115) with sheer panels in another photo as she strikes a pose in front of a series of her own magazine covers.

Electra then switches it up in a busty fur-trimmed crop top that ties in the front along with a matching miniskirt and boots, modeling the look in front of a spiral staircase.

She looks ever the MTV music video babe in another pic, which showcases the star posing in an ultra-short, plunging dress in front of an Escalade.

Carmen Electra
The actress donned a fur-trimmed set in one shot. I Am Gia
Carmen Electra
She showed off some cleavage in a racy mini. I Am Gia
Carmen Electra
The “Baywatch” babe wore a tight black dress with cutouts as she posed on the floor. I Am Gia

Fans were loving the 1990s flashback in a post the brand shared on Instagram.

(By/Kristin Contino)
 
 
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