She looks ripe for the picking.
Hailey Bieber’s Rhode skincare line has a juicy new launch — and the model is committed to the bit.
Bieber, 26, stepped out in New York City on Monday to promote the strawberry glaze flavor of her popular Peptide Lip Treatment ($16), available to shop starting today.
She started her day at “Good Morning America,” wearing a red off-the-shoulder Vivienne Westwood midi dress with matching Maison Ernest patent leather mules ($535), a scarlet Ferragamo purse ($2,500) and plenty of jewelry, including a custom diamond-encrusted “B” pendant necklace.
Later in the day, she made her first quick change, keeping the same handbag and pairing it with a white Marc Jacobs minidress and crimson-colored Manolo Blahnik mules ($795) for another appearance.
Lastly, the star slipped into a red strapless minidress by Ermanno Scervino, accessorizing with her same Maison Ernest heels and Ferragamo bag — and adding cute strawberry-shaped earrings to really drive the point home.
Hailey wore the final look to attend an event at Krispy Kreme — with which Rhode collaborated on the strawberry flavor — alongside influencers who were similarly dressed in fruity hues of pink, red and white.
Justin Bieber made a surprise appearance to support his wife at the event, though the “Baby” singer didn’t quite get the memo about the dress code; he showed up in gray sweats, a pink trucker hat and his bright yellow Drew House Crocs.
Though he didn’t seem to put in much sartorial effort, Bieber is likely happy to be spending time with his wife, who just returned from a girls’ trip to Mexico with BFFs Kendall Jenner, Justine Skye and Lori Harvey.
Justin’s been busy as well; he recently made a surprise appearance as the love interest in SZA’s sexy “Snooze” music video, which sees him shirtless and smoking with the R&B singer.
Past Rhode launches have seen Hailey dressing up like a tube of lip balm and baring it all in a diamond bra.
