A new era of Camila Cabello is coming.
The “Havana” singer, 26, debuted a platinum blond hair color in an Instagram video Thursday — and is about to find out whether blondes have more fun.
“it’s time >:),” she teased, unveiling her new locks after years of rocking her natural, brunette tresses.
The clip, which was filmed on a handheld camcorder, showed Cabello posing in a plain white tee and pouting for the camera while rocking wet hair, dark black eyeliner and a slick of shiny lip gloss.
An insider confirmed to Pvnew Style that the brighter ‘do was, in fact, signaling a “new era” in the Fifth Harmony alum’s music career.
Hairstylist Nikki Lee used L’Oreal Paris’ Feria Power Toner in Icy Blonde ($10) to get the look, according to a press release from the brand obtained by Pvnew Style.
“Camila wanted a big moment for 2024 and what bigger moment than her going platinum blonde! A color she has never been before!,” Lee said in the release.
“Our promise to each other was we could do it, but only if we kept her hair as healthy as possible. We got her to this color with 3 appointments. When going from almost black hair to platinum blonde hair it’s important to be patient and understand that it’s a process.”
Fans were quick to jump in the comments section, expressing their shock at her bold look.
“THERE SHE ISSSSSS,” one fan wrote, while another chimed in, “Blonde bombshell pop star era incoming
