She absolutely loves these jeans.
Gisele Bündchen was announced as the face of frame’s spring 2024 campaign Thursday, with the supermodel ditching her top as she posed in a white bra and jeans for the denim brand.
The catwalk legend, 43, lounges on a carpet and across a bed in the casual pics, wearing a pair of frame’s light-wash, high-waisted Le Jane jeans ($288) and a stretchy white bralette in several of the images.
In the photos — which were snapped by frame’s co-founder and creative director Erik Torstensson — a barefoot Bündchen kicks her leg in the air and poses with one arm behind her head as she shows off her toned abs.
The mom of two wears her blond hair long and loose in the campaign, going with a flushed, natural makeup look.
In other photos, she wears a simple white tank top ($118) hiked up to reveal her tummy, while she beams in white shorts with a yet-to-be-released blue sweatshirt with an “LA California” graphic in subsequent photos.
The Brazilian beauty goes for a more businesslike look in other poses, wearing an oversized navy blazer ($628) with tailored trousers and the same white tank she wore with her jeans.
She wears her hair in a slicked back style in the black-and-white image, pairing her suit with chunky platform shoes.
This is the second frame campaign Bündchen has starred in recently, with the model posing topless for the California brand’s winter 2023 ads last autumn.
The runway star has spent some time with her family in Brazil over the holidays, sharing a sweet photo with her parents and five sisters on Instagram earlier this week.
Perhaps the Bündchen girls can pose in matching denim for their next family photoshoot.
