Fox Corp. is getting traditional for TV’s Upfront Week.
After experimenting in the last few years with smaller venues for its annual upfront presentation, the company has chosen a more theatrical venue for its showcase.
Fox plans to hold its upfront presentation to advertisers on May 13 at Manhattan’s Hammerstein Ballroom. The event will be hosted by Jeff Collins who was recently elevated to the company’s president of advertising sales, marketing and brand partnerships. Fox plans to unveil new content as new data- and tech-enhanced capabilities from across its portfolio of media assets.
“At Fox, our unrivaled, world-class content connects with communities nationwide like no other,” said Collins, in a statement. “We are excited to return to Upfront week, the culmination of months of bespoke client engagements focused on developing custom solutions for our valued partners across our industry-leading content, data and technology.”
Fox is already engaged in a series of smaller meeting with various media-buying agencies.
The company unveils its plans alongside others already made public by several rivals. Paramount Global intends to eschew the traditional showcases, holding bespoke meetings with ad buyers. Netflix intends to hold a showcase as well as an interactive event in which clients can immerse themselves in settings from shows such as “Squid Game” or “Stranger Things.”
