2024-08-08 12:21 3538

Spanish-language giant TelevisaUnivsion is the latest TV company to project a higher volume of “upfront” ad commitments,

2024-08-07 23:03 3486

Mickey Mouse still has some pull on Madison Ave.Walt Disney Co. said it was able to secure a higher level of ad commitme

2024-08-07 23:01 4141

Madison Avenue’s continued interest in sports and streaming video has lent a boost to Fox Corp. during a period when it

2024-08-06 22:11 3662

Did Madison Avenue fill NBCUniversal‘s coffers or not during this year’s decidedly difficult “upfront” market? The answe

2024-06-15 13:48 3132

If you want to see the latest fire sale, just turn on your TV.The nation’s big media companies are facing significant he

2024-06-06 21:51 2742

Talks between TV networks and advertisers have begun to simmer in the entertainment industry’s annual “upfront” marketpl

2024-05-26 21:25 1071

Network executives once came to the upfronts on a mission to get advertisers excited about a handful of new series comin

2024-05-25 14:48 1011

YouTube‘s message to Madison Avenue: The video giant isn’t like traditional TV — it’s bigger, with literally billions of

2024-05-19 19:16 2585

Warner Bros. Discovery kept up with TV upfronts week’s biggest trend at their presentation out of The Theater at Madison

2024-05-19 19:12 2327

While working to win over ad buyers during the 2024 upfronts, broadcasters and streamers alike are releasing first looks

2024-05-18 11:24 3301

The theme of Disney‘s 2024 upfront presentation to advertisers Tuesday was “connections” — and not just because of the r

2024-05-18 11:24 467

“Jimmy Kimmel Live!” host Jimmy Kimmel once again shared the Disney upfronts stage on Tuesday, providing his zingers in

2024-05-18 11:22 2854

Amazon Prime Video made its first upfront presentation to advertisers on Tuesday in New York, with the streamer bringing

2024-05-18 11:22 4789

Traditional media conglomerates might want to start speaking the same language as Spanish-media giant TelevisaUnivision.

2024-05-18 11:21 5178

The 2024 Fox upfront presentation featured an appearance by Jamie Foxx in one of his first public appearances since his

2024-05-16 16:49 1890

NBCUniversal showed major love for its film division, primarily the highly anticipated Cynthia Erivo and Ariana Grande-l

2024-05-16 16:48 3046

At the NBCUniversal upfronts, they saved the best for almost last: “Late Night with Seth Meyers” host Seth Meyers hit th

2024-05-16 16:46 3784

UPDATED: The network upfronts are once again front-and-center for the television industry as major players gather in New

2024-05-16 16:46 4178

When NBCUniversal kicks off TV’s traditional week of upfront presentations on Monday, picket-free sidewalks outside Radi

2024-05-11 21:32 2135

Mark Marshall has been given a lot of time to prepare for NBC Universal’s annual presentation to advertisers. Last year,