Mark Wahlberg is the latest celeb to take the Hamptons with a new tequila brand, Flecha Azul.
The “Ted” actor was all over the East End this weekend, getting behind the bar to dole out drinks to fans and boozehounds.
Wahlberg was at The Clubhouse and Si Si Restaurant in East Hampton. And hit 75 Main in Southampton where a source tells us it took him 20 minutes to walk from the street into the restaurant because he took so many pictures with fans.
“A lot of ladies were tipping him and asking him to sign their bodies,” says a spy. The “Boogie Nights” star instead signed branded glasses, we hear.
He also made his way to Montauk’s Surf Lodge where he not only served up drinks, but got his own surprise for his 52nd birthday.
We hear the Flecha team surprised the fitness junkie, who starred in “The Fighter” with a cake shaped like boxing gloves.
“He blew out the candles on the deck,” says a spy who noted the crowd, which included Cuba Gooding Jr. and club guru Richie Akiva, sang “Happy Birthday.”
Wahlberg — who owns the brand with Aron Marquez and golfer Abraham Ancer — is just the latest to carry on a new tradition of celebrities slinging their booze brands in the Hamptons.
Bryan Cranston and Aaron Paul were there during a promotional tour for their mezcal line, Dos Hombres, and Kendall Jenner served up drinks made with her 818 tequila brand.
Eva Longoria has been out East for her tequila, Casa Del Sol, which threw a number of hip bashes in the Hamptons last summer which saw the likes of Diplo perform.
Also this weekend: Brody Jenner promoted his tequila soda brand, Mamitas, at Bounce in Montauk.
The brand’s web site explains — attempts to at least, we guess — “Spanglish is the second most popular language in the United States, and it’s also dope. Embracing the true DNA of the product, we created ‘MUCHO DELICIOUS’, paying homage to our homeland [America], while touching our consumers at the same time. There was nobody better to embrace this spirit than Brody Jenner, a ubiquitous celebrity with an undeniable network of friends and family, and an appetite to build something great.”
