She has a bone to pick with the bone-broth-drinking wellness guru.
Rosamund Pike called wellness brands like Goop “dangerous” while discussing her upcoming project, “People Who Knew Me,” which includes satirical mentions of Gwyneth Paltrow’s company.
“I think we’re all being conned by the wellness industry,” Pike told The Guardian in an interview published Sunday when asked if she’s involved in the health-focused trade.
“This idea that it’s no longer enough to be healthy and we have to be ‘well’ is something that needs to be interrogated.”
But the “Pride & Prejudice” alum, 44, also admitted that there is something alluring about a company like Paltrow’s $250 million wellness powerhouse.
“It’s so seductive because it’s in pursuit of things that people are ashamed to want, like youth, beauty and fitness,” Pike said.
While Pike believes the #MeToo movement helped women reach a more progressive era where they can “escape” beauty demands put on them by social pressures, she feels like things are moving backward these days.
“Now, in a way, people are voluntarily flocking back to being controlled but in a different guise, by these wellness claims,” she said. “It’s politicized our food, politicized our exercise and I think it’s really dangerous.”
Pike said she was “emotionally drawn” to “People Who Knew Me,” a 10-part BBC fictional audio drama about a woman who uses 9/11 to fake her own death and then runs away to start a new life in California.
“Anyone who’s ever told a lie quickly finds that in order to support it, you have to tell another, then another,” Pike said while reflecting on her role.
Pike isn’t the only person to find Paltrow’s business problematic and Goop has been at the center of a number of controversies in the past.
The “Politician” alum faced backlash when two Goop products she recommended, the jade egg and vaginal barbells, were determined to be dangerous. In 2018, Paltrow was sued for endorsing the products and ultimately agreed to pay a $145,000 settlement and reimburse those who purchased the products.
Goop sparked fury yet again two years later when Paltrow, 50, introduced a $75 candle called “This Smells Like My Vagina.”
And in January, Paltrow was dragged for hawking a $195 detox kit on her Goop Instagram account.
Separately, the “Emma” star has faced her own battles, including when she was lambasted for calling her breakup from Chris Martin a “Conscious Uncoupling” and when she claimed that nepo babies have to work “twice as hard” to make it in the industry.
In March, she was called out for promoting a restrictive diet when she shared that her nutrition plan involves just intermittent fasting, a bone broth lunch and a vegetable-heavy dinner.
Paltrow also caught heat in 2018 for claiming she popularized yoga as well as when she claimed it was harder to be a parent as an actress than as someone with a “regular job” in 2014.
