There’s an old joke about Los Angeles that says the only way you know the holidays are approaching is when the Starbucks cups turn from white to red.
But we in show business (and in other wellness-centric communities around the world) now have another tradition — the Goop holiday gift guide.
For almost 15 years, Gwyneth Paltrow‘s lifestyle empire has been curating an annual list of the best presents for your lover, mother, child, house manager, assistant and spiritual healer. The guide quickly became famous for some of its more luxurious and rarified treats — like a $38,000 mattress, an $8,300 private Yurt and a custom leather bag exclusively for carrying watermelon (price upon request).
True to form, Paltrow and Team Goop have embraced the notoriety and made the splashy gifts an entire category: “Ridiculous-but-awesome.” This year, that list features a $15,000 24k gold vibrator, $400 aged cheese and a $2,000 gong stand (??).
To honor the very Goop-y virtue of balance, there is also a list of gift-worthy items under $100. These include a personal (and miniature) concrete fireplace for $96, a handy 2024 Moon calendar for $39, some rubber Birkenstocks and — the cutest thing we’ve ever seen — an avocado vase that lets you grow your own baby toast-topper.
Additional categories include The Lover (nearly a dozen sex toys are on sale, as well as the infamous This Smells Like My Vagina candle), and The Forward-to-Your-SO, which features coveted items from jewelry to kitchenware to very personal gifts. There’s also a hi-tech treat for busy kids, like the $250 automated toothbrushing system from Willo.
Those lucky enough to orbit a physical Goop location — flagships in Los Angeles and New York, hotel retail locations in Montecito and Hawaii and a pop-up shop in Sag Harbor — can score some of the gifts in person. Otherwise head over to Goop.
Additional wares from the 2023 gift guide:
The Ridiculous but Awesome Gift Guide
Walden Planar Studio Gong and Stand, $2,000
Royal Delft Hand-Painted Tulip Vase Pyramid, $16,752
Lelo Inez 24k Gold G-Spot Vibrator, $15,000
Tabayer Large Pavé Oera Bracelet , $29,400
Sauer Zaha One-Diamond Ring $19,800
The Cook’s Gift Guide
goop Cookware 10 Piece Cookware Set, $300
XBloom Smart Coffee Machine, $799
Dutchdeluxes Leather Oven Mitt, $372
Olea Pia Olive Oil and Pink Balsamic Vinegar Set , $31
Nam Coffee Vietnamese Coffee Trio, $50
Staub Stoneware Brie Baker, $40
The Men’s Gift Guide
Assouline The Impossible Collection of Watches, $1,200
Miansai Cuban Chain Necklace, $275
Butter Personal Massager, $89
Fly: The Big Book of Basketball Fashion, $37
The Forward to Your S.O. Gift Guide
Sophie Bille Brahe Jewelry Box $121
Maria McManus Bomber Jacket, $1,950
Paradise Row Leather Tennis Racquet Cover, $805
The Lover’s Gift Guide
Crave Vesper 2 Vibrator, $165
G. Label by Goop Charlie Toggle Necklace, $4,495
Petite Plume Silk Pajama Set, $150
The Under $100 Gift Guide
Tangram SmartRope, $79.95
GOOPGLOW Afterglow Body Oil, $48
Skin Wilma Push Clogs, $75
Saie Glossybounce Hydrating Lip Oil, $22
