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Jenna Bush Hager subtly shaded the Kardashians while calling out people for applying several filters to photos that make them look “fake.”
“Y’all, are we turning everybody into a Kardashian? Is that the point?” Bush Hager asked on “Today with Hoda & Jenna” Friday.
Bush Hager and her co-anchor, Hoda Kotb, were discussing trends with guest Michelle Collins when the topic of “yassifying” — or using several beauty filters onto a photo — came up.
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The three looked at several celebrities who were “yassified” before seeing their own two faces in a photo that was heavily edited, making them appear younger with more defined facial features.
“We look so fake!” Bush Hager, 41, said, while Kotb, 58, added that they looked “phony.”
Bush Hager later described the photo effect as turning people into a “cartoon” and a “Bratz doll.”
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“That’s my dream,” Collins, 41, joked, to which Kotb laughed and replied, “I love you!”
Bush Hager has previously taken a dig or two at the Kardashians — who have been called out several times for their Photoshop fails.
Most recently, the television personality slammed Kourtney Kardashian for eating a full-blown dinner in her bathroom.
“There are certain rooms — called dining rooms [and] kitchens — and they were named that way because the bathroom, one or two activities are supposed to happen there,” she said on a March 30 show, adding that “eating is not one of them.”
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Last June, the mom of three also criticized Kim Kardashian for throwing an “over the top” birthday celebration for her eldest daughter, North West.
“I have a 9-year-old, she did not have a party like this,” she said at the time, later clarifying that she “loves” Kim and has “nothing against” her.
“Today with Hoda & Jenna” airs weekdays at 10 a.m. ET on NBC.