NBCUniversal is tapping an outside company to help it bring a broader array of viewers and advertisers under its media tent.
Group Black, a collective that aims to spur the development of Black-owned and Black-produced media, will curate programming and develop new original content for a new hub on NBCU’s Peacock streaming service known as “E!+.” NBCU already operates a popular cable network that is called E!, but the two will not be managed in tandem. Rather than diving deeper into celebrity news and reality programming, E!+ will feature a set of new originals from producers solicited by Group Black as well as NBCU library content, Group Black will also work to sell commercial inventory to advertisers.
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