UTA and Medialink are making a splash on the Croisette at Cannes Lions with a big presence that will focus on the growing clout of social media creators, understanding Gen Z and the importance for top-tier brands of being a part of big pop culture moments.
The expansive Medialink Beach installation on the sand and numerous other events during the June 17-21 festival in Cannes also designed to reinforce to Madison Avenue and global marketing mavens that Medialink’s brand consulting business is moving full steam ahead after a messy split with founder Michael Kassan in March.
UTA, which acquired Medialink in 2021, also has a big contigent from its own marketing division as well as its creators division that represents hundreds of social media stars and influencers.
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