Skims is getting sporty.
Kim Kardashian is bringing some ballers to her latest Skims campaign, tapping WNBA stars Candace Parker, Dijonai Carrington, Kelsey Plum and Skylar Diggins-Smith as well as newcomer Cameron Brink to star in her brand’s new lingerie campaign announcing her partnership with the league.
“As the official underwear of the @WNBA, Skims is as comfortable as it gets,” Skims posted on Instagram Monday, sharing a video of the basketball stars modeling various nude shades of the brand’s “Fits Everybody” line.
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In the shots, each player sports a pair of underwear and the Skims Fits Everybody Bandeau ($28) in shades to complement their skin tones.
The WNBA stars also held special WNBA x Skims balls in colors to match their undies as they accessorized with bold statement necklaces, earrings and belly chains.
“Championing women and women in sports is incredibly important to Skims,” the “Kardashians” star, 43, said in a press release.
Skims Fits Everybody Bandeau
The Skkn by Kim founder continued that her company “is rooted in inclusivity, representation and women’s empowerment, which are values shared with the WNBA.”
The WNBA players are the latest celebs to take part in a Skims campaign, joining the likes of Sabrina Carpenter, Usher and a group of male athletes including fellow b-ball star Shai Gilgeous-Alexander of the Oklahoma City Thunder, who helped announce Skims as the official underwear of the NBA as well.
Fans were digging the new collab, like one who wrote, “this is so impactful as someone who is female presenting and plays basketball… thank you for this.”
“Women supporting women is gonna do it EVERY SINGLE TIME,” another Instagram user added.
Skims Fits Everybody Full Brief
“this is my favorite thing that’s ever happened,” a fan added on Parker’s post about the brand’s WNBA campaign.
Skims latest campaign follows last month’s sultry swim drop, with Kardashian modeling a range of snakeskin-print suits.
And the Kardashians are double down on their commitment to sports, with WNBA star Angel Reese scoring her first fashion campaign with Khloé Kardashian’s Good American brand — modeling jeans designed with longer inseams for tall women — last week.
