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Billie Eilish drags ‘big artists’ like Taylor Swift for releasing multiple versions of albums in ‘wasteful packaging’

  2024-04-25 pagesixSara Whitman11020
Introduction

Billie Eilish isn’t here for “wasteful packaging” and questionable sales tactics.While discussing her push for sustainab

Billie Eilish drags ‘big artists’ like Taylor Swift for releasing multiple versions of albums in ‘wasteful packaging’

Billie Eilish isn’t here for “wasteful packaging” and questionable sales tactics.

While discussing her push for sustainability within her career with Billboard, the “What Was I Made For?” hitmaker criticized unnamed “big artists” for using uneconomical and seemingly unethical methods to sell and package their physical albums and vinyls.

“We live in this day and age where, for some reason, it’s very important to some artists to make all sorts of different vinyl and packaging … which ups the sales and ups the numbers and gets them more money and gets them more…” she explained in an interview published Thursday.

Billie Eilish in 2024
Billie Eilish criticized “big artists” for creating several versions of a vinyl or CD during an interview with Billboard published Thursday. Richard Shotwell/Invision/AP
Billie Eilish in 2024
She said the tactic is unethical and environmentally wasteful. REUTERS

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Billie Eilish performs in 2021
“It’s some of the biggest artists in the world making f–king 40 different vinyl packages that have a different unique thing just to get you to keep buying more,” Eilish slammed. Getty Images
Billie Eilish attends The 2022 Met Gala
Speaking of the environmental aspect of the strategy, she added, “I find it really frustrating as somebody who really goes out of my way to be sustainable.” Getty Images for The Met Museum/Vogue

Eilish also helped fund REVERB’s Music Decarbonization Project, which aims to eliminate carbon emissions created by the music industry.

While the 22-year-old Oscar recipient did not name-drop any specific artists who create several versions of their hard-copy projects, many Taylor Swift fans assumed she was referring to the “Cruel Summer” singer, as Swift is known for selling multiple versions of her albums.

For instance, there are four versions of her “Tortured Poets Department,” an album she announced at the 2024 Grammys and will be releasing on April 19. Each album comes with the same 16 base songs, but each version has a unique bonus track and album artwork.

Taylor Swift accepts the Best Pop Vocal Album award at the 2024 Grammys
Swifties were quick to assume the “Bad Guy” hitmaker was speaking about Taylor Swift. AFP via Getty Images
Taylor Swift accepts the Best Pop Vocal Album award at the 2024 Grammys
There are four variants of her upcoming album, “Tortured Poets Department.” REUTERS
Taylor Swift accepts the Best Pop Vocal Album award at the 2024 Grammys
Swifties have been known to buy several copies of the same album or vinyl to own each version. AFP via Getty Images

Swift’s 2023 album, “Taylor Swift’s 1989 (Taylor’s Version),” holds the record for the largest sales week on vinyl in U.S. history, which Forbes partially attributed to the albums’ variants. It’s no secret that Swifties will buy multiple vinyls to own each unique version.

Reacting to Eilish’s comments, one Swiftie on X wrote, “The dig at Taylor and other similar artists about charts and numbers was unnecessary and detracts from her original point. Billie herself put out multiple vinyl variants (sustainably) so her point about chart and number obsession is hypocritical.”

“Billie was literally describing Taylor’s tactic with TTPD. It was so unnecessary,” another tweeted.

Billie Eilish
Others called out Eilish for being hypocritical, as her “Happier Than Ever” vinyl, released in 2021, came in eight variants.
Billie Eilish
However, Eilish argued her vinyls were created from and packaged with sustainable materials. Billie Eilish

Yet a third person sepculated, “Right she didnt ‘name’ taylor but the way she was talking, she knows exactly who ppl gonna attack.”

While Swift may come to mind in relation to Eilish’s statement, the 34-year-old global superstar is not the only musician to sell a vinyl or album with variants.

Ariana Grande currently has four versions of her “eternal sunshine” album in her store, while Olivia Rodrigo released a deluxe version of her hit 2023 album, “GUTS,” last Friday.

(By/Sara Whitman)
 
 
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