Snoop Dogg and Master P have filed a lawsuit against Walmart and Post Foods, alleging they prevented their Snoop Cereal “from reaching consumers.”
In a complaint obtained by Pvnew, the rappers, who started Broadus Foods in 2022 to create opportunities for minority-owned food products, claim Post Foods — which is home to several cereal brands like Pebbles, Raisin Bran and Honeycomb — agreed to help them get the cereal on retail floors after initially offering to outright buy their cereal brand.
Snoop — born Calvin Broadus Jr. — and Master P — whose real name is Percy Miller — claim in the suit that when their cereal was launched in Walmart in July 2023, it became an “immediate success.”
However, soon after, customers complained that they were unable to locate their brand in stores.
“Many Walmart stores showed online and in the Walmart employee’s in-store application that Snoop Cereal was sold out or out of stock. However, upon further investigation by store employees, each of these stores had several boxes of Snoop Cereal in their stockrooms that were coded to not be put out on the store shelves,” the complaint reads.
“Unlike the other Post branded boxes of cereal around them, these Snoop Cereal boxes had been in the stockrooms for months without ever being made available to customers.”
The rappers claim in their lawsuit that Post Foods worked with Walmart to “ensure that none of the boxes of Snoop Cereal would ever appear on the store shelves.”
The alleged actions by the companies resulted in losses, which cut into the profit that Snoop and Master P’s company was supposed to receive from the agreement.
The complaint argues that Snoop Cereal should have been “placed on Walmart’s shelves right next to the dozens of other Post branded cereals” and that the company “was not on board with their goals and dreams and was not on board with treating Snoop Cereal equally as its own brands.”
A spokesperson for Walmart told Pvnew in a statement Thursday that the company “values our relationships with our suppliers, and we have a strong history of supporting entrepreneurs.
“Many factors affect the sales of any given product, including consumer demand, seasonality, and price to name a few. We will respond as appropriate with the Court once we are served with the complaint.”
Meanwhile, Post Consumer Brands told us in a statement: “Post Consumer Brands was excited to partner with Broadus Foods and we made substantial investments in the business.
“We were equally disappointed that consumer demand did not meet expectations.”
Broadus Foods is seeking damages of over $50,000 and is requesting a jury trial.
