Elon Musk is cooking up a feud with Paris Hilton.
The owner of X (formerly Twitter) slammed the heiress-turned-entrepreneur on Sunday for pulling her “Be an Icon” kitchenware ads from the social media platform amid concerns over its antisemitic content.
“The ad campaign wasn’t super convincing tbh,” Musk, 52, wrote via X. “I don’t think Paris cooks a lot.”
A rep for Hilton did not immediately respond to Pvnew’s request for comment.
In October, X’s CEO Linda Yaccarino announced a partnership between the platform and Hilton’s company, 11:11 Media.
However, Hilton, 42, ended it after Musk seemingly endorsed an antisemitic conspiracy theory last month.
Other companies — including Disney, Paramount, NBCUniversal, Comcast, Lionsgate and IBM, among others — also pulled ads due to his insensitive online activity.
Musk recently apologized for his post, but also told advertisers to “go f—k” themselves.
“I don’t want them to advertise,” he said last month at the New York Times DealBook Summit in New York, per CNN.
“If someone is going to blackmail me with advertising or money go f—k yourself. Go. F—k. Yourself,” he said. “Is that clear? Hey [Disney CEO] Bob [Iger], if you’re in the audience, that’s how I feel.”
Hilton, for part, has continued to promote her kitchenware line — which includes pink utensils, pans and tea pots emblazoned with her “That’s Hot” catchphrase — via Instagram and TikTok.
The “Simple Life” alum — who hosts her own culinary series, “Cooking with Paris,” on Netflix — has yet to publicly respond to Musk’s remarks, including his assertion that she is incapable in the kitchen.
Despite Musk’s opinion of her talents as a chef — or what he sees as a lack thereof — Hilton expressed her enthusiasm over her foray into the kitchenware space during an interview with Eater published Nov. 29.
“Looking at all the kitchenware available online and in stores, I just noticed it was so boring and not fun. I didn’t really see any pink. I just saw rusty, like, silver and boring colors,” Hilton said of her latest business venture.
“It seemed like there was something missing. I wanted to elevate people’s kitchens and make it more fun for them to cook,” the “Stars Are Blind” singer elaborated. “I want everyone to feel like an icon, even in the kitchen. Everyone should feel iconic no matter where they are.”
