If you’ve been on TikTok, there’s a good chance you’ve heard the phrase, “Pookie is looking absolutely fire tonight.”
Influencer Campbell Puckett, otherwise known as Pookie, shot to fame alongside her husband, Jett Puckett, who refers to her by the adorable nickname.
The Georgia-based duo have been creating content about their relationships for years, however, they’ve recently gone viral for Jett’s sweet reactions to her outfits of the day.
“Outfit is fire, Pookie,” Jett could be heard saying in one video, while he added in a separate TikTok that his wife was wearing a “quintessential Pookie outfit today.”
Here’s everything to know about the loved-up pair.
Who is Pookie?
“Pookie” is the moniker given to Campbell by her husband, Jett.
She has amassed more than 250,000 followers — and counting — on TikTok.
Why are Pookie and her husband famous on TikTok?
Social media users, and brands alike, can’t get enough of the Atlanta-based couple’s OOTD videos, in which he usually tells her she looks “amazing” or “fire.”
The quintessentially Southern duo do an outfit check in the viral clips, which show Pookie in a trendy ensemble and Jett rocking a polo or a button-down.
“It’s date night and Pookie looks particularly amazing tonight. I would call this a happy dress,” Jett is heard saying in one clip.
“Pookie. Our queen. You’re stunning in this shade of pink,” a fan commented, while hundreds of others echoed the sentiment.
“You guys are iconic. I love it,” another added.
Southwest Airlines and Dunkin’ Donuts are just a couple of the brands that have gotten in on the fun, using “pookie” in their own social media marketing.
Where did the phrase “Pookie is looking absolutely fire tonight” come from?
Jett said the now-iconic line while talking about Pookie’s date night outfit in a TikTok posted Jan. 28.
The brunette beauty stunned in a House of CB corset top with a square neckline, Girlfriend jeans, Femme LA pumps and her go-to Hermes Kelly bag.
How did Pookie meet her husband?
The pair met in Philadelphia in 2015.
At the time, he was a grad student at Wharton and she was an American Airlines flight attendant.
“I walked up to the prettiest girl at a wine bar in Philadelphia [and] just started talking to her,” Jett explained in a Jan. 11 TikTok.
Pookie noted that she was “an hour and a half late to [their] first date” because the flight she was working on had been delayed.
“Thank god I waited,” her husband chimed in. “From that moment forward we were inseparable.”
When did they get married?
The pair got engaged less than one year after their first date and said “I do” on April 14, 2018.
In a TikTok video, Jett revealed how he “knew so fast” that she was the one.
“Campbell’s like a princess,” he said. “She really is the best person that I know.”
What does Pookie do for work?
Pookie is a content creator and runs a fashion blog called You Should Wear That.
The University of Mississippi graduate previously worked as a flight attendant for American Airlines and as an account executive for advertising and consulting firms, per her linkedIn profile.
What does Pookie’s husband do for work?
Jett is the managing director of mergers and acquisitions at McLerran & Associates, which is an “industry leader in dental practice sales,” according to his linkedIn page.
He earned his bachelor’s degree in economics and political science from the University of Georgia before graduating from the University of Pennsylvania with a master’s degree in business administration and a Juris Doctor degree.
Does Pookie have children?
The couple do not have any children. However, they share a French Bulldog named Pierre.
