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Kim Kardashian’s Skims branches into edible underwear, just in time for Valentine’s Day

  2024-01-18 pagesixElana Fishman5920
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Kim Kardashian’s Skims branches into edible underwear, just in time for Valentine’s Day

Pvnew may be compensated and/or receive an affiliate commission if you buy through our links.

That’s one way to look like a snack.

Kim Kardashian just announced the return of Skims’ Valentine’s Day Shop with a sultry campaign starring Lana Del Rey, who posed in an array of sultry slip dresses and teddies worthy of a Hollywood pinup.

And as part of the launch, the lingerie brand’s rolling out a novelty set that likely won’t last you past Feb. 14: a fully edible candy bra and thong.

At $34 for the bralette and $24 for the matching panty, the sugary skivvies cost the same as Skims’ standard-issue cotton underthings — but at least they double as dessert.

Constructed of multiple strands of sweet treats and trimmed with branded Skims candy hearts, the one-size-fits-all set comes packaged in a special pink gift box, making it a risqué alternative to your usual Russell Stover variety pack.

Skims candy underwear set
Skims’ first edible lingerie set will be available starting Jan. 23. Skims
Skims candy underwear set
The sweet styles are trimmed with Skims-branded candy hearts. Skims

Kardashian’s not the only star to roll out themed underthings for V-Day; Rihanna’s Savage X Fenty brand has also experimented with shocking styles tied to the heart-filled holiday.

In the past, the “S&M” singer’s posed in crotchless catsuits and unzippable lingerie from Savage’s various Valentine’s ranges.

Kim Kardashian in a Skims campaign
Skims was valued at $4 billion last summer. skims/Instagram
Skims Play Kit
The brand’s Play Kit comes with a satin blindfold, a riding crop and a crotchless panty. Skims

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She’s also offered X-rated “Xcessories” like fuzzy handcuffs, miniature whips and leather pasties, along with cheeky thong charms.

Not to be outdone, Skims’ upcoming drop also includes a Play Kit ($58) with a satin blindfold and riding crop — so whether you’re looking to make your Valentine’s Day celebrations spicy or sweet, you’re sure to find something that tickles your fancy.

(By/Elana Fishman)
 
 
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