She does it all for the love of shoes.
In Sarah Jessica Parker’s New Yorker profile, the “And Just Like That” star discussed how she takes a hands-on approach to growing her shoe brand, SJP by Sarah Jessica Parker.
The 58-year-old actress is often spotted working the sales floor at her company’s boutique — the newest location is on Bleecker Street in Manhattan’s West Village, a stone’s throw from Carrie Bradshaw’s iconic stoop — and will happily get down on her hands and knees to help customers.
“By working in the store, which she aims to do weekly, Parker has effectively made herself a bonus attraction,” Rachel Syme writes.
While playing shoe-obsessed sex columnist Carrie on “Sex and the City,” Parker helped make Manolo Blahnik a household name.
And when the show came to an end in 2004, financiers began “backing up the money trucks” and begging her to launch a footwear line of her own, the star said.
She started her SJP Collection in 2014 with the help of Manolo executive George Malkemus III, and when he passed away in 2021, she continued designing the styles herself.
“I felt honor-bound to produce shoes that I would wear,” Parker said — adding that she’s never taken a “single penny” of salary from the company.
Still, she takes her job very seriously, telling fans that she can’t pose for photos while she is working the floor but that they are “free to take as many pictures of me as you want.”
