This may put a dimple in her career.
Body-positive fashion influencer Iskra Lawrence is begging for forgiveness after posting an ad promoting a body cream that claims to reduce the appearance of cellulite.
“I’m not just about to let something blow over and not admit to my mistakes or be accountable,” Lawrence, 32, said in a video shared to her Instagram Monday.
“The most important thing I can do is apologize, first and foremost, and try to make amends.”
The swimsuit model called herself an “overly ambitious person” and admitted that she had a “delusional idea” to disrupt and change the marketing of such a product.
“I was wrong,” she said. “Regardless, in my head of how I felt I was communicating, the words that I used, it was triggering for many of you, and it was disheartening, and for that I am forever, ever heartbroken.”
Lawrence emphasized that she is the sole person managing her account and that sometimes people make mistakes.
“It’s a human on the other end. I do not have anyone manage the account. I never have,” she said, adding that she made her apology video a “Get Ready With Me” post because she “had to do something so [she] wasn’t just stood here like an emotional wreck.”
The Saltair founder ended the post by promising to donate the profits she made from the controversial promotional video and saying she is “open to all feedback on how to remedy this.”
“I’m sorry. I will not profit from my mistake $ will be donated to NEDA [National Eating Disorder Association],” she captioned her post.
Strangely, the former AerieREAL Role Model, who has built her career off self-love, told her followers that she “cannot be your role model.”
“no one but you should be your role model because you already have everything you need inside of you to build your sense of self worth,” she wrote.
“For those who have leaned on me I tried, I really did try. The pressure to never mess up is a lot and living so much of my life online and actually me relying on you as a community so much means when I F up it breaks me. and I need to figure out moving forward how to nurture a safe space again and I will do whatever it takes – thank you for those still here and still reading this.”
Lawrence called the fumble a “humbling” experience that will allow her to learn and grow.
“It’s also a reminder that people hold you to a certain standard because they care, if they didn’t they wouldn’t be disappointed in you or your decisions – I’m always hear to support and thank you to all my friends who checked in on me today
