Shawn Mendes was slammed for using a photo of New York City engulfed in wildfire smoke to promote his new single.
The “Stitches” singer posted a photo Thursday of the Manhattan skyline, which had become nearly invisible due to the smoke from the raging Canadian wildfires — less than 36 hours after it occurred.
Imposed over the photo were the words “What the hell are we dying for.”
Despite some fans gushing over his musical comeback, others were not amused by the imagery.
“ppl are dying in wildfires n getting sick by the poor air quality n u rlly [sic] decided to make it ur aesthetic?” one Instagram user commented, while another said, “Why are you trying to profit off a natural disaster.”
“did bro actually commercialise [sic] New York’s climate lmao,” another user wrote.
Fans also came for the artist via Twitter, with one user writing, “he… used… the unhealthy air quality photos… from LITERALLY YESTERDAY… as an album cover??? oh he’s lost his damn mind
