Steve W. Chung, a former executive at Fox and Korea’s CJ ENM, has been appointed as the inaugural COO of Azuki, an anime community platform and digital art collection.
Azuki pitches itself as operating at the intersection of art, technology, and culture and as “a brand revolutionizing the future of anime by developing decentralized IPs and enriching the fandom experience with innovative blockchain products.”
Azuki has embraced blockchain technology as a means of making it possible for fans to formally own a state in content, by tapping the transparency of digital blockchain ledgers so that all stakeholders can see the revenue-generating progress of a title. Industry observers have speculated that blockchain and cryptocurrencies might one day become a solution to the age-old problems of Hollywood accounting for profit participants.
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