PvNew | Internet Celebrity Wiki

Procter & Gamble Aims for Streaming Sports Fans With Olympics-Themed Competition Series on Peacock

  2024-06-20 varietyBrian Steinberg9970
Introduction

One of the most prominent sponsors of the Olympics wants to use some of its ad dollars to put on a show it hopes will be

Procter & Gamble Aims for Streaming Sports Fans With Olympics-Themed Competition Series on Peacock

One of the most prominent sponsors of the Olympics wants to use some of its ad dollars to put on a show it hopes will be as must-see as the sports extravaganza itself.

Procter & Gamble, which has enjoyed global rights to use the Olympics and the Games’ signature rings in its advertising since 2010, is backing away from the heart-tugging ads it has run in the past that spotlight how the maker of Tide, Crest and Pampers supports athletes and their families. In their place? A new six-episode competition series for NBC’s Peacock streaming hub called “The Other Games” that have teams of comedians and influencers vying to win game that involve P&G products including Swiffer and Cascade. The show will debut on Peacock just ahead of NBC’s coverage of the 2024 Paris Olympics.

Related Stories

Procter & Gamble Aims for Streaming Sports Fans With Olympics-Themed Competition Series on PeacockVIP+

With Queen Catalog Deal, Sony Would Rule Cooled Music Publishing Market

(By/Brian Steinberg)
 
 
Dislike 0 Report 0 Favorite 0 Awards 0 Comments 0
0 itemsRelated comments
 

(c)2019-2024 PvNew All Rights Reserved |