PR leaders Craig Radow and Eric Schultz have launched World’s Fair Communications, a new strategic communications agency. The company will focus on organizations at the intersection of entertainment, technology and the creator economy.
Digital studio TheSoul Publishing and talent management firm Underscore Talent are the agency’s first clients. Underscore Talent is a division of TheSoul Publishing, which reps content creators across social media platforms, including TikTok creators Vinnie Hacker and Noah Beck.
The company will be led by Radow and Schultz and be headquartered in Los Angeles, with a presence in New York. Radow most recently served as vice president of global communications at TheSoul Publishing and Schultz served as senior director of global communications at the company. TheSoul Publishing will also serve as a partner alongside Radow and Schultz.
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