Say hello to Peyo Company.
Tonight at the Annecy Animation Festival, IMPS — “TheSmurfs‘” global license holder — revealed it will operate under a new name going forward and begin to revive other original creations from the little blue characters’ famed founder Peyo, aka Pierre Culliford.
Characters created by Peyo will be brought to life in new TV shows inspired by the original “Johan & Peewit” and “Benny Breakiron” comic books.
Described as an “entertainment entity that proudly promotes and perpetuates Peyo’s work andlegacy of creating fascinating stories and art,” Peyo Company will oversee“a wide range of consumer products and experience for kids and adults alike.”
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