Scarlett Johansson called for legislation last month to outlaw AI deepfakes, after OpenAI released a voice chat demo that sounded eerily like her.
Now, one of the AI industry’s leading trade groups is joining that call — urging Congress to pass legislation that would protect artists from the unauthorized use of their likenesses.
Microsoft, which has invested $13 billion in OpenAI, is one of the key members of BSA Software Alliance. In a policy statement issued on Monday, the trade group called for the creation of a new federal right to prevent misuse of digital replicas.