The time has come for producers to think about how to protect themselves against possible copyright and ownership challenges related to the use of generative AI tools in film and TV production.
That was one of the messages sent Saturday at the Producers Guild of America’s 14th annual Produced By conference in Los Angeles, featuring a daylong schedule of panels drilling down on digital disruption and other pressing issues for content producers.
“I don’t know if an artist I commission is using generative AI. I didn’treally care before, but I guess I have to care now,” said Lori McCreary, CEO of Revelations Entertainment and a past PGA president, during the hourlong “AI: What Every Producer Needs to Know” session moderated by Carolyn Giardina, senior entertainment technology and crafts editor for PvNew and PvNew VIP+.
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