Can there ever be too much NFL on TV? Netflix is about to find out.
The streaming giant is likely to meet early resistance in its effort to woo advertisers to two Christmas Day NFL games that it has secured for next season, according to four people familiar with the current “upfront” market, during which U.S. entertainment companies try to sell the bulk of their commercial inventory for their next programming cycles. While Netflix has yet to put a formal offer for advertising in the games in front of potential sponsors, one discussion built around price envisioned a 30-second ad costing as much as $400,000, according to one of these people, and early talks have not yet proven convincing.
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