Warner Bros. Discovery has increased the price for the ad-free Max streaming plans just ahead of HBO’s “House of the Dragon” Season 2 premiere on June 16.
Beginning Tuesday (June 4), Max’s ad-free tier in the U.S. will rise $1 from $15.99 to $16.99 per month, and the annual plan will jump from $149.99 to $169.99. The “ultimate” ad-free tier will also increase by $1 per month, rising to $20.99 per month, and by $10 per year, bringing the new annual cost to $209.99.
The Max ad-supported version’s price is unchanged at $9.99/month or $99.99/year.
These increased prices are effective immediately for new subscriptions, while current customers will have some time to adjust to the hike. Per WBD, “Existing subscribers will be notified 30 days in advance of their plan renewing and see price increases starting from their next billing cycle on or after Thursday, July 4, 2024. Current yearly subscribers will not see an increase until renewal.”
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