Leading Spanish-language streaming service, ViX, has inked a first-look pact with Emmy-nominated Mexican actor-producer Juanpa Zurita and ARCO Entertainment Media, the shingle he co-founded in 2022 with Brenda Tubilla.
The two-year deal, announced May 14 at TelevisaUnivision‘s 2024-25 Upfront presentation, grants ViX first-look rights to Zurita’s upcoming projects, which would include Spanish-language series and feature films.
Zurita’s meteoric rise as a digital content creator has garnered him close to 90 million followers across all social media platforms. According to ViX, his participation as an actor in the 2023 ViX Original film “¿Quieres ser mi hijo?” contributed to its success.
Zurita will be developing a range of premium Spanish-language content and also curating stories for ViX while Tubilla will serve as the executive producer for these projects.
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“I’m thrilled that ViX is joining us in our mission to empower a diverse group of digital artists—from videographers to musicians—who are pushing the boundaries of storytelling. Together, we are committed to producing content that not only captures but also amplifies the voices of the new generation, resonating deeply and inspiring action across the globe,” said Zurita.
“Juanpa is a multifaceted creator whose prolific talents, original storytelling, and immense creativity establish him as one of the most influential Latin American voices in the entertainment industry today,” said Augusto Rovegno, senior VP of content at ViX.
“This agreement underscores our commitment to delivering culturally relevant premium Spanish content and solidifies our position as the largest Spanish-language streaming service, home to top-tier creative talent,” he added.
“Eleven years ago, a single spark from a simple video I uploaded changed my life forever, igniting a passion for creating that burns brighter every day,” said Zurita, who first rose to fame on X’s (aka Twitter) now-defunct Vine and is now deemed the biggest Latin American personality on Facebook, YouTube and Snapchat.
ViX boasts an extensive library of over 80,000 hours of on-demand content and an average of 80 streaming channels, all curated in Spanish. It’s accessible across all major mobile platforms, connected TV devices, and online at vix, catering to audiences in the U.S, Mexico, and the majority of Spanish-speaking countries in Latin America.
In its Q1 report last April, the Spanish-language media giant disclosed a 16% increase in operating expenses during the first quarter, reaching $821 million. This was primarily fueled by ongoing investments in ViX and the growth of a third-party ad-sales business in Mexico. The company expects its streaming operations to be profitable by the second half of the year, most likely after it launches a new ad-supported version of ViX’s premium tier.
