TelevisaUnivision plans to launch an ad-supported version of its Spanish-language streamer, ViX, later in 2024, following a general trend by entertainment conglomerates hoping to capture new subscribers to broadband entertainment hubs across the industry.
The company, which also operates the Univision TV network said a new “ViX Premium with Ads” tier will provide U.S. subscribers to the service’s series, movie sand live sports “at a lower price point with a moderate ad load.” Details on pricing and number of commercials per hour were not revealed.
“Building on the success of our AVOD offering and our strong SVOD subscription growth, we are expanding access to our Premium offering with the new ViX Premium with Ads tier. This tier will provide U.S. subscribers with more options to enjoy the full offering of our original productions and live sports at a lower price point, further enhancing the accessibility to our service,” said Pierluigi Gazzolo, CEO of ViX at TelevisaUnivision. “ViX Premium with Ads will extend the reach of our product to more consumers and create additional opportunities for brands to engage with our growing audience.”
The maneuver follows the introduction of ad-supported tiers on Netflix and Disney+. Amazon Prime Video is slated to debut an ad-supported version of its service in weeks to come. To avoid the adveritsing, subscribers will have to pay an extra fee per month.
ViX is currently available in the U.S., Mexico, and most of Spanish-speaking Latin America.
