Streamer Lionsgate Play has teamed with Grameenphone, a leading telecom services provider in Bangladesh, to expand its presence in the country.
Grameenphone, part of Norway’s Telenor Group, has some 82 million subscribers, to whom it offers a bouquet of streaming services. Lionsgate Play has been available in Bangladesh since August 2021. This is the first time it has partnered with a local telecom player.
Content available on Lionsgate Play upon launch on the Grameenphone platform will feature the John Wick, The Expendables, The Hunger Games and Saw franchises, alongside “Operation Fortune,” “Plane,” “Shotgun Wedding,” “The Wolf Of Wall Street,” “Hitman’s Wife’s Bodyguard” and “Kill Bill.”
In Asia, Lionsgate Play is available in India, Indonesia, Philippines, Maldives, Bhutan, Nepal and Sri Lanka, besides Bangladesh.
Vaibhavi Parikh, VP, Lionsgate Play South Asia, said: “Our partnership with Grameenphone has marked a pivotal moment in our journey to further fortify our foundation across Southeast Asia. Through this association we look forward to providing our audience with seamless access to premium content and reaching the hearts and screens of the country. Our endeavor has always been to bring the world closer through entertainment, and we are happy that this collaboration has opened new doors to support the same.”
Solaiman Alam, chief digital officer, Grameenphone, added: “OTT [streaming] content is constantly gaining traction these days, and Grameenphone’s purpose is to connect our users to what matters the most to them. Keeping that in mind, previously, we enabled users to enjoy contents on popular local and international streaming platforms through our data packs; and now we add Lionsgate Play to the list, further broadening our entertainment library with quality content and helping us cater to Hollywood enthusiasts.”
