Netflix co-CEO Ted Sarandos revealed a continued investment push in the Indian market on Saturday.
In a freewheeling chat with Indian filmmaker Sanjay Leela Bhansali in Mumbai to promote the latter’s upcoming Netflix series “Heeramandi,” Sarandos was bullish about India, repeating what he said on Friday to local media about the market’s growth. “India is the fastest growing Netflix market in the world this year and because of that, we’re able to continue to invest in great storytelling. And I think when you see ‘Heeramandi,’ you’re gonna see why it has been such the honor of a lifetime to work with Sanjay and to be able to bring this to screen. And you ain’t seen nothing yet,” Sarandos said.
Netflix debuted 28 Indian originals in 2022 and 100 so far since launching in the territory.
Addressing the Economic Times Global Business Summit on Friday, Sarandos had said that India would receive a larger share of the streamer’s $17 billion budget. “In India, we’ve had the best year of our existence,” Sarandos said. “Our content watching grew by 30% last year in India and our revenue grew by 25%.”
On his brief India visit, Sarandos also met with India’s information and broadcasting minister Anurag Thakur.
Pleasure meeting you Mr Ted Sarandos @netflix, best wishes on your new role!
India
