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AMC Networks Launches Sundance Film Festival 40th Anniversary Offering on AMC+, Teams With Ketel One for Park City Promos

  2024-03-12 varietyJennifer Maas19490
Introduction

Sundance turns 40 this year and AMC Networks is celebrating the film festival’s big 4-0 with the release of a curated li

AMC Networks Launches Sundance Film Festival 40th Anniversary Offering on AMC+, Teams With Ketel One for Park City Promos

Sundance turns 40 this year and AMC Networks is celebrating the film festival’s big 4-0 with the release of a curated lineup of dozens of movies that previously debuted at the event, including “Birth/Rebirth,” “Sleeping with Other People,” “Savage Grace” and “Heathers,” for streamer AMC+.

A long-time sponsor of the Sundance Film Festival with roots in indie films through IFC Films and now horror-focused streamer Shudder, whcih is debuting Chris Nash’s “In A Violent Nature” at the fest this year, AMC Networks will be offering the compilation of Sundance movies all through January, in connection with the 2024 edition of the film festival running Jan. 18-28.

“This collection is such a great way to honor the history of the legacy of Sundance bring AMC+ subscribers, who are not going to be in Park City, virtually to the event through this portfolio of such unforgettable films,” chief commercial officer for AMC Networks Kim Kelleher told PvNew.

AMC Networks teamed up with Ketel One, which is sponsoring this year’s Sundance, for the film collection on AMC+ and the vodka brand worked with AMC Networks’ in-house creative studio Content Room to produce custom content tied to the festival, including a 30-second Ketel One spot that will run in Park City theaters before all of the film screenings at the festival. Readers can view that ad via the video above.

A promo for the AMC+ collection and celebrating 40 years of Sundance will also run before the festival screenings this year.

“We are seeing the amount of interest in people wanting to not only create a marketing message that resonates, but one that is implemented in a way that comes to life and that consumers or audiences can experience really increase and become a priority,” Kelleher said. “I would actually say a leading priority, thus one of our key pillars of the Content Room, really, starting second half of last year and very much a part of our go-to-market strategy this year.”

See the list of Sundance films that will be streaming on AMC+ this month as part of the curated 40th anniversary collection below.

Ai Weiwei: Never Sorry

Ain’t Them Bodies Saints

The Babadook

The Ballad of Jack & Rose

Birth/Rebirth

The Black Power Mixtape 1967-1975

Blaze

Boyhood

Buck

CAMP

The Catcher Was a Spy

Certain Women

Cold in July

Crystal Fairy

Dirty Wars

Dual

God’s Country

Happening

Heathers

The Imperialists Are Still Alive!

In the Loop

La Llorona

Joan Rivers: A Piece of Work

Me and You and Everyone We Know

Official Secrets

Resurrection

Savage Grace

Sleeping with Other People

Sleepwalk with Me

Speak No Evil

Squid and the Whale

Stanford Prison Experiment

The Summit

The Trip

The Trip to Italy

The Trip to Spain

The Trip to Greece

Watcher

Weiner

Wildlife

Y Tu Mama Tambien

Young and Wild

(By/Jennifer Maas)
 
 
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