Sundance turns 40 this year and AMC Networks is celebrating the film festival’s big 4-0 with the release of a curated lineup of dozens of movies that previously debuted at the event, including “Birth/Rebirth,” “Sleeping with Other People,” “Savage Grace” and “Heathers,” for streamer AMC+.
A long-time sponsor of the Sundance Film Festival with roots in indie films through IFC Films and now horror-focused streamer Shudder, whcih is debuting Chris Nash’s “In A Violent Nature” at the fest this year, AMC Networks will be offering the compilation of Sundance movies all through January, in connection with the 2024 edition of the film festival running Jan. 18-28.
“This collection is such a great way to honor the history of the legacy of Sundance bring AMC+ subscribers, who are not going to be in Park City, virtually to the event through this portfolio of such unforgettable films,” chief commercial officer for AMC Networks Kim Kelleher told PvNew.
AMC Networks teamed up with Ketel One, which is sponsoring this year’s Sundance, for the film collection on AMC+ and the vodka brand worked with AMC Networks’ in-house creative studio Content Room to produce custom content tied to the festival, including a 30-second Ketel One spot that will run in Park City theaters before all of the film screenings at the festival. Readers can view that ad via the video above.
A promo for the AMC+ collection and celebrating 40 years of Sundance will also run before the festival screenings this year.
“We are seeing the amount of interest in people wanting to not only create a marketing message that resonates, but one that is implemented in a way that comes to life and that consumers or audiences can experience really increase and become a priority,” Kelleher said. “I would actually say a leading priority, thus one of our key pillars of the Content Room, really, starting second half of last year and very much a part of our go-to-market strategy this year.”
See the list of Sundance films that will be streaming on AMC+ this month as part of the curated 40th anniversary collection below.
Ai Weiwei: Never Sorry
Ain’t Them Bodies Saints
The Babadook
The Ballad of Jack & Rose
Birth/Rebirth
The Black Power Mixtape 1967-1975
Blaze
Boyhood
Buck
CAMP
The Catcher Was a Spy
Certain Women
Cold in July
Crystal Fairy
Dirty Wars
Dual
God’s Country
Happening
Heathers
The Imperialists Are Still Alive!
In the Loop
La Llorona
Joan Rivers: A Piece of Work
Me and You and Everyone We Know
Official Secrets
Resurrection
Savage Grace
Sleeping with Other People
Sleepwalk with Me
Speak No Evil
Squid and the Whale
Stanford Prison Experiment
The Summit
The Trip
The Trip to Italy
The Trip to Spain
The Trip to Greece
Watcher
Weiner
Wildlife
Y Tu Mama Tambien
Young and Wild
