Demi Lovato recently parted ways with manager Scooter Braun, sources confirm to PvNew. The pair had worked together since 2019.
A source stressed that the decision was mutual and amicable — indeed, just yesterday, Braun posted a birthday message to her in his Instagram story, writing “Happy birthday to one of the kindest souls out there.”
Reps for Lovato and Braun declined PvNew’s requests for comment; Billboard first reported the news. Sources say she is currently seeking new management, although the timing is inconvenient as she is releasing a new album, “Revamped,” which consists of re-recorded rock versions of her biggest hits from earlier in her career. Her latest album, the very rock-leaning “Holy Fvck,” peaked at No. 7 on the Billboard 200 albums chart.
“With ‘Revamped,’ I wanted to pay homage to the songs that resonated the most with fans and played a big role in my career by breathing an exciting new life into them,” said Lovato in a press release. “Creating this project has been incredibly fun and allowed me to express my passion for rock music in a new way… I can’t wait for everyone to hear more!”
Lovato released two albums during her tenure with Braun, “Holy Fvck” and 2021’s more pop-leaning “Dancing with the Devil… the Art of Starting Over.” She has been extremely upfront about her struggles with substance abuse and mental health, endeavors that were supported by Braun. In announcing their pact in 2019, she wrote on Instagram: “Dreams came true for me. I officially have a NEW MANAGER. And not just any manager but the one and only” Scooter Braun. “Couldn’t be happier, inspired and excited to begin this next chapter,” she continues. “Thank you for believing in me and for being a part of this new journey.”
In welcoming the singer “to the family,”Braun postedthat Lovato “is a special person and a special talent. I’m… we.. are honored.”
Last week, reports emerged that Braun and longtime client Justin Bieber were working toward a separation, but multiple sources tell PvNew those reports are inaccurate.
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