Chinese streamer iQiyi used the Asian Television Forum & Market in Singapore to unveil a slate of productions and commissions by its international division.
Executives including chief content office Wang Xiaohui and president of movies and overseas business Yang Xianghua said that company plans to roll out more than 280 Chinese language movies, drama series, variety shows and kids programs. The company will focus on three areas: ‘oriental fantasy,’ ‘mature romance,’ and ‘sweet crush’ in order “to meet the emotional needs of our international audiences.”
Highlights include an international adaptation of “Youth With You” to be rolled out worldwide. Its international slate also includes some 30 original productions and licensed shows from Taiwan. Among them, “Not a Murder Story” is set to release in January.
Expanding its presence in Southeast Asia, iQiyi will be involved in 12 Malay-language local originals slated for release in 2024 and work with local firms MIG Productions and Infinitus. Shows include the second season of “Rampas Cintaku,” iQiyi’s first Malay language original, which had claimed over 100 million digital views globally.
The company is “carving out its own space by not only complementing the existing content offering in the market such as the popular young adult, family-themed and romance genres, but also providing genre-bending and bold storylines that are rarely seen on traditional TV today,” said head of original content at iQiyi Malaysia, Zebedee De Costa.
In Thailand, iQIYI will deliver four Thai original productions and 20 new shows from production houses including One31, Star Hunter Entertainment, Studio Wabi Sabi, Mandee Work, Me Mind Y, Change 2561.
Shows include “My Stand-In,” set for launch in Spring, as well as “City of Stars” and “Sunset x Vibes,” created by Star Hunter.
For a fuller analysis of iQiyi’s Asian and international business expansion, as well as its use of AI in production, see exclusive interview with Yang Xianghua.
