It’s shaping up to be a big summer for Max in France. Warner Bros. Discovery’s standalone streaming service is finally launching on Tuesday in France and Belgium with a splashy lineup, including “House of the Dragon” Season 2 and coverage of the upcoming Olympic Games starting on July 26.
While in Paris for the “House of the Dragon” premiere, JB Perrette, president/CEO of global streaming and games atWarner Bros.Discovery,and CaseyBloys, chairman and CEO of HBO and Max content, sat down with PvNew to discuss hitting the ground running in France.
Max has rolled out in over 65 territories, including 20 across Europe, since its U.S. launch in May 2023, when the streaming service was rebranded after the 2022 merger of WarnerMedia and Discovery. Due to the Olympics — for which Max will offer 3,800 hours of coverage — and lots of exciting projects in the pipeline, Perrette told PvNew that the most recent launches are “the best we’ve ever had.”
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