Lionsgate‘s “Hellboy” and other movies are getting virtual real estate in The Sandbox — a decentralized gaming virtual world similar to Roblox — in a new bid by the studio to extend its intellectual property into more digital realms.
Lionsgate is the first Hollywood studio to team with The Sandbox on a virtual land. The companies plan to develop Action City, an area in the game that will feature 2019’s “Hellboy” and other Lionsgate and Millennium Media action films, including Sylvester Stallone vehicles “Rambo,” “Rambo: Last Blood” and the three movies in the “The Expendables” franchise.
The content in Action City will let Sandbox players create their own experiences using both original and established characters and worlds. Players will be able to equip their 3D avatars with items based on the Lionsgate properties or deploy them in original user-created experiences.
In the future, Lionsgate and The Sandbox also expect to launch a virtual land studded with the studio’s catalog of horror titles.
