Paris Hilton‘s digital avatar will soon be sliving on Roblox.
The TV personality-entrepreneur-influencer-podcaster is adding “gamer” to her CV with the launch of Paris World: an outpost on the Roblox gaming platform that will let fans explore a stylized milieu that revolves around the celebrity icon.
Paris World, which officially goes live Oct. 6 on Roblox, is described as “a virtual oasis of fun, possibility and, of course, #sliving” (a term coined by Hilton that fuses “slaying” and “living my best life”). The new gaming experience includes massive DJ stages, Paris’ own house, a zoo and, because why not, a private jet, yacht and her own personal island.
Fans can join Hilton in the kitchen prepping a meal (a nod to her new Netflix show, “Cooking With Paris”), at the beach relaxing or even DJing a virtual festival.
“Roblox is such an amazing gaming platform to be a part of and it’s so exciting to be launching Paris World,” Hilton said in a statement provided to PvNew. “I can’t wait for my fans, new users and the gaming community to experience my metaverse.”
Online-radio platform Dash Radio’s DXSH gaming studio division is producing all the events and programming inside the Paris World experience. According to Dash founder DJ Skee (Scott Keeney), with Paris World, DXSH aimed to build “a one-of-a-kind experience that mirrors events happening IRL to the OG influencer, Paris Hilton, into the metaverse that all can experience. We can’t wait for users to see all of the unique events, themes, and takeovers we have planned each week that we believe will launch a new style of entertainment experiences.”
Hilton tweeted a teaser clip, with a throbbing EDM soundtrack, of what Paris World will look like:
Paris World is almost here! ✨
