What better way to promote a new TV show than to scare the living daylights out of unsuspecting passersby?
In a marketing stunt for Korean thriller “Squid Game,” which has become a viral smash hit worldwide, Netflix installed a replica of the giant animatronic doll that appears in episode 1 at the Robinsons Galleria mall in Quezon City, Philippines.
In the show, hundreds of debt-saddled contestants are mysteriously brought together to compete in children’s games for a huge cash prize — but with literally life-and-death consequences. The first game is “red light, green light,” overseen by the robotic doll, who explains that any contestants whose movement is detected after the light turns red will be “eliminated.” As it’s quickly revealed, that means they will be immediately shot and killed.
The replica doll at the Manila-area mall monitors a crosswalk to catch jaywalkers, chanting the eerie “Red Light, Green Light, 1-2-3” song from the show.
If a pedestrian tries to cross against the “don’t walk” red light, she swivels her head around and flashes LED-red eyes to single out the culprit. Yikes.
Here’s a video tweet from Netflix Philippines showing the creepy 10-foot doll in action:
Better play by the rules because she's always watching. Will you make it past the first round of Squid Game?
