Spotify is giving creators a new way to connect with their audience using live audio — borrowing a page from popular audio-chat app Clubhouse.
In addition, Spotify announced plans to launch a Spotify Creator Fund to pay live audio creators for their work. The audio-streaming giant said it will open the Creator Fund later this summer for applications; creators who are interested in learning more can register at this link.
On Wednesday Spotify announced the launch of “Spotify Greenroom,” the new name for Locker Room, the app developed by startup Betty Labs (which Spotify acquired in March).
“Since bringing the Locker Room app into the fold, we’ve been working to expand its capabilities, with the goal of creating a live audio experience that will delight creators and listeners everywhere,” Spotify said in announcing the launch of Greenroom.
Spotify Greenroom is available on iOS (via this link) and Android (via this link) in more than 135 markets around the world. The company said that it’s optimizing the app for “interactivity and deep connections between participants in live rooms.”
Users can download Greenroom for free and log in using their Spotify log-in info. The Greenroom app lets any user host or participate in live rooms, as well asrecord live conversations.
“The Greenroom offering will continue to evolve as we learn more about what creators and listeners want from their live audio experience,” according to Spotify.
Spotify says it will announce new content programming and product features later this summer.
“We believe Spotify has an opportunity not only to enable live broadcasts, but to aid discovery, drive consumption, and accelerate growth of the live category overall,” the company said in announcing Greenroom. “Today’s app unveiling is our opportunity to begin laying the foundation for the exciting roster of content and capabilities Spotify has in store in our venture into live audio.”
