DirecTV subscribers just lost ESPN, ABC and other Disney-owned channels due to a still-unresolved contract fight — and now the pay-TV provider is informing customers that it’s hiking prices next month.
The higher pricing for DirecTV’s satellite TV and streaming television services will take effect on or after Oct. 6, 2024, the company said in notices it began sending to subscribers earlier this week. Customers will see the new pricing in their next billing cycle, DirecTV said.
“We’re adjusting the price of your television package in order to remain competitive in the marketplace, while still delivering the best possible programming,” the company says in the customer notice. “TV networks are continuing to increase the fees they charge DirecTV for the right to distribute the content they produce, including movies, shows, and sporting events. We remain steadfast in our commitment to bring you the best programming at a fair and reasonable price.”
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As of Oct. 6, the price of DirecTV Stream Choice is going up by $6, to $114.99/month, and DirecTV Stream Ultimate is increasing $10, to $129.99/month. DirecTV’s satellite TV packages are also getting price hikes of between $2 and $10 monthly, depending on tier, also effective starting Oct. 6. In addition, regional sports fees for some satellite customers will be increasing by up to $2 monthly depending on ZIP code, but some subscribers will see no change, according to DirecTV.
DirecTV’s pricing changes have likely been in the works for some time, but the disclosure to customers is particularly bad timing. The company failed to reach an agreement with Disney beforethe Sept. 1 expiration of their prior distribution agreement, resulting in ESPN, ABC, SEC Network, Disney Channel, NatGeo, Freeform and the rest of Disney’s networks getting pulled from the DirecTV lineup.
DirecTV has offered a one-time $20 credit to customers to account for the missing Disney networks. In an additional move to try to stanch subscriber cancelations during the blackout, DirecTV is offering a $30 credit to customers who sign up for either Dish Network’s Sling Orange package or Fubo’s streaming services. (The company noted that subscribers who previously claimed a $20 credit will be eligible for an additional $10 credit if they opt for the Sling and Fubo offer.)
DirecTV is majority-owned by AT&T, with aminority stake held by TPG. The service had 11.3 million subscribers (inclusive of AT&T U-verse TV) as of the end of 2023, according to estimates from Leichtman Research Group. That’s down from a peak of 25.5 million at the end of 2016.
