Power couple Maria Menounos and Keven Undergaro are leaning into the holiday spirit in a big way. The duo have cofounded We Heart Holidays, a holiday movie production company that will create quality films about the holiday season.
With a full slate of ideas, scripts and talent lined up, they will begin moving titles into production as early as next year. They just helped to complete their first feature, “Christmas at Plumhill Manor,” led by Menounos and directed by Brian Herzlinger.
“If you know my story with my now husband, you know we share a love of filmmaking and a love of Christmas. We met making a movie over 20 years ago and, since then, our films have played the likes of Tribeca and South by Southwest,” says Menounos. “We’ve also hosted an annual screening of ‘It’s a Wonderful Life’ for the past two decades. It is our lifelong dream to announce the launch of our very own holiday movie production company, We Heart Holidays! to make the kind of movies we love around the holidays we love.”
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Undergaro adds, “With Maria now being a proven talent in the holiday movie space, our collective assets in terms of scripts, talent, cost-effective production and wide-ranging promotional platforms, as well as a high consumer need for more inspirational content, it makes so much sense to cofound We Heart Holidays. The goal for WHH is to produce holiday scripts that are not just watched once but viewed every season a la ‘Elf,’ ‘It’s a Wonderful Life,’ ‘A Christmas Story,’ etc. in a means both audiences and investors are enriched.”
The duo have worked together for years building their media enterprise. They launched AfterBuzzTV in 2012, producing after shows of various hit shows. She is currently the host of daytime health talk series, Heal Squad as well as the host for Noovie and Noovie Trivia, seen daily in 65% of America’s theaters and playing to 750 million viewers, annually. Undergaro has built a robust marketing arm to promote the couple’s products, including their soon-to-be-released holiday movies.
The most recent venture for the pair, who also produces content for GSTV, is the development and sale of “Maria: Discover More,” a lifestyle talk show, and “Maria At the Airport Trivia,” both with Reach TV. The two series will be shown daily at 2,400 gates at 90 airports and in 500,000 hotel rooms.
