“Love Island USA” has hit its stride.
Season 6 of the Peacock reality dating show was the No. 1 most-watched streaming original series in the U.S. during the week of July 5-11, hitting 919.1 million minutes watched, per Luminate. While Season 6 has consistently ranked on Luminate’s charts since its debut during the June 14-20 window, this has been its biggest week by far, marking a 61% jump in viewership from the previous week and a 257% increase from its debut week. Of course, much of the increase is due to the sheer amount of content now available — 27 episodes had been released by July 11 — but it’s clear that the series’ popularity has seen solid growth over time.
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The No. 2 title of the week was “The Bear” Season 3, which hit 630.7 million minutes watched in its first full week of availability on Hulu. “The Boys” Season 4 followed with 471.4 million minutes watched during this window, which marked the first week of availability of Episode 6 and the first day of Episode 7.
Debuts this week included “Desperate Lies,” a Brazilian melodrama that took fourth place with 446.8 million minutes watched; docuseries “The Man With 1000 Kids,” which was sixth-most-watched with 346.4 million minutes watched, and “The American Barbecue Showdown,” which was the No. 9 title with 310.9 million minutes watched. All are Netflix series. The rest of the chart went to repeat titles: “Supacell,” “Bridgerton” Season 3 and “Owning Manhattan” on Netflix, plus “Presumed Innocent” on Apple TV+.
On the movies chart, "Beverly Hills Cop: Axel F" rose to No. 1 after debuting in second place the week before, this time around hitting 1.6 billion minutes watched. It was followed by last week's top title, "A Family Affair" which was watched for 632.2 million minutes.
The rest of the movies on the chart were watched for less than 200 million minutes. Debuts include Amazon Prime Video's "Space Cadet" and "Tyler Perry's Divorce in the Black" and Netflix's "Goyo" and "Vanished Into the Night." Repeat titles include "Trigger Warning," "Leave the World Behind," "Hit Man" and "I Am: Celine Dion."
(Disclosure:PvNewandLuminateshare a common owner in PMC.)
