Hallmark Movies Now is undergoing a transformation. The on-demand service will be rebranded as Hallmark+, a new streaming service set to launch in mid-September, which will incorporate ad-free viewing with retail and product benefits.
“Hallmark+ marks a seminal moment for Hallmark,” says Mike Perry, president and CEO, Hallmark. “By intertwining new, rich content experiences with tangible rewards and premium Hallmark gifts, we are delivering a unique, new program that reflects our commitment to spreading joy through our deeply beloved brand touchpoints.”
Currently, Hallmark Movies Now plans begin at $5.99 a month or $59.99 for a year; Hallmark+ plans will start at $7.99 per month or $79.99 per year. The membership includes exclusive benefits and rewards, including monthly $5 Hallmark Gold Crown Store coupons, free unlimited eCards, rewards for shopping, and surprise gifts.
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This fall, Hallmark+ will debut their first movie trilogy told from the male’s point of view. Inspired by “The Wedding Veil” trilogy, “The Groomsmen” follows three lifelong best friends who stand up for each other at each of their big days. Jonathan Bennett, Tyler Hynes and B.J. Britt star.
Hallmark+ is set to roll out fresh content, including new genres and formats for Hallmark Media. For the first time, they’ll enter the holiday limited series space with “Holidazed,” which follows six families from different backgrounds coming together over the holidays and stars Dennis Haysbert, Erin Cahill, Holland Roden, John C. McGinley, Ian Harding and more.
The app will feature Hallmark’s foray into unscripted content as well. Coming in the fall, Jonathan Bennett will host “Finding Mr. Christmas,” a competition series to become the company’s next leading man. Lacey Chabert will honor real-life heroes in “Celebrations With Lacey Chabert.” Then, during the holiday season, Wes Brown will host “Ready, Set, Glow!” traveling to some of the most impressive, festive displays and meeting the inspirational people behind the lights.
In 2025, two more unscripted series will come to the app: “Small Town Setup,” with Ashley Williams helping parents play matchmaker for their adult kids; and “Home Is Where the Heart Is,” following Luke Macfarlane as he helps families renovate an important room in their home.
“The Chicken Sisters” adaptation series is set to debut on the app in mid-September. In addition to the previously announced cast, Margo Martindale has joined as the narrator, as James Kot, Rukiya Bernard, Ektor Rivera and Jake Foy have been added to the cast.
